Our grandfather, Olaf Stromsmoe, homesteaded 20 miles south of Etzikom in 1909. His son, Jerome, got his start in the purebred Hereford business in 1957 from 2 dispersals in central Alberta so we really grew up in the business. For a number of years the herd was fairly small-producing bulls for our commercial herd and only a few neighbours. After Jerome's sons, Nyle and Clint joined him on the ranch, the purebred sector started to grow. A.I., which started in 1974, played a very important part in the herd improvement, and continues to do so today. We have bred our herd to the very best bulls in North America for 49 consecutive years. We have used 9 Denver Grand Champion Bulls, 4 Calgary Bull Sale Grand Champions, and a total of 28 bulls that have sold for $42,000 or more. Our 39th Annual Production Sale will be held December 5, 2023 on the ranch.